Social Customer Relationship Management (SCRM) is a strategy that monitors, engages, and builds customer trust. You can use consulting firms such as Golden Opportunities GO 2.0 to design a social media strategy to build brand awareness, and visibility to manage your companies interactions. GO 2.0 uses a perfect mix of new media, search engine optimization SEO, social media optimization SMO, public relations, market research, technology, online and offline marketing to interact with customers, clients and sales prospects.
Social CRM is a business strategy that builds long term customer trust, by integrating customer data and records with social data and interactions. Social CRM focuses on customer interaction through social media, using metrics, benchmarks, and tools such as radian6 to measure that interaction. It uses these measurements to convert content to brand awareness or sales. The ultimate goal of customer engagement through social media is to build trust and brand loyalty.
