GO teams align with these top brands and utilize social media to holistically offer value and engage. We experiment with different types of content and social media strategies to see what gets the most engagement with the target audience. By being consistent, we give followers a reason to check a brands social channels daily and share the content.
- We have clear goals in mind for every post we publish – on every platform.
- Consistently and frequently engage with audience and followers.
- Share user-generated content, featuring consumers as the heroes in stories and promotions.
- We are always creative, innovative, and think outside the box.
- Create campaigns that are meaningful and authentic, powerful, inspirational, and relatable.
- We set a consistent brand tone, style, photography, designs, voice, and branding in social media posts and across different platforms.
- Focus on providing value over promoting products or services.
Large enterprises and small businesses alike can take advantage of Slack’s easy-to-use platform. It helps teams communicate effectively and collaborate online. On social media, Slack targets various demographics to appeal to different facets of its target audience. By being inclusive, the company effectively reaches and engages a more extensive consumer base.
Slack shares productivity tips, news articles, how to create a better work-life balance, and other helpful content relevant to every team member – from the entry-level employee to the CEO. Slack also shares inspirational quotes and customer stories to keep users at the center of their brand story.
With nearly 150 million Instagram followers and 35 million followers on Facebook, Nike is killing the social media game. Never shying away from supporting worthy social causes, Nike knows how to engage the crowd and inspire millions by highlighting different athletes and cultures all over the world.
Keeping the players, athletes, teams, and its audience front and center, Nike makes the consumer the hero of the stories they tell. Instagram, especially, is where Nike shines – sharing inspiring images and videos of people working hard to achieve their goals and dreams. Nike uses Facebook primarily for larger campaigns. On Twitter, they focus on communicating with their audience and addressing pressing concerns.
Whether Nike is using its platform to encourage people to social distance throughout the pandemic, support the BLM movement, or empower girls to chase their dreams despite their circumstances, they aren’t afraid to speak out and stand up for what they believe in. Their campaigns resonate with people from all walks of life, inspiring them to have courage and achieve greatness.
Starbucks fills its social media platforms with colorful photos of drinks and people worldwide experiencing the joy and happiness that comes from drinking them. Their tagline is “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” With over 35 million followers on Facebook, almost 18 million on Instagram, and over 10 million on Twitter, they’re clearly succeeding.
Starbucks frequently interacts with its customers on social media, answering questions or addressing concerns to let people know they see them and care. The brand also understands how to use social media to influence users.
Shopify targets every entrepreneur. The ecommerce and point-of-sale platform makes selling online easy for businesses of all sizes.
Using social media, Shopify shares insights and educational content via video on YouTube and Facebook. Their social media posts are bright, colorful, fun, and uplifting. They also publicly stand for social and environmental issues to incorporate meaning into their business and to connect with consumers on a deeper level.
Linking to landing pages from social media, Shopify effectively generates new leads and grows its customer base. The brand uses written and video content to educate and entertain their target audience.
Square makes it easy for all kinds of businesses to accept credit card payments on mobile devices. Instead of tooting their own horn, however, Square does an outstanding job of focusing on their clients first and showing their followers how much they care about them. Using social media, the company highlights customer businesses and real people sharing their experiences using Square’s products.
Their social posts are minimalistic, clean, clear, and user-focused. Like many other leading brands on social media, Square supports social movements and speaks out about them online. Recently, they’ve highlighted Asian American and African American users on Instagram. On Facebook, Square shares industry reports for specific industries, current trends, and educational articles for target consumers.
With millions of followers on Instagram, Facebook, and Twitter, GoPro has made a name for itself as “the world’s most versatile camera.” The business tells compelling stories through social media to show consumers how they can also share their unique views through video and photography.
GoPro highlights projects created by real customers to inspire others to join the movement. Their social media strategy effectively gets prospects thinking and considering how and why they may want to add a GoPro to their life to record their adventures and personal journeys.
For each social media platform, GoPro is strategic about the type of content they publish. Every post is catered to the audience on its respective platform, resulting in maximum engagement.
- On Facebook, the brand promotes the business, connects with customers personally, and strives to expand its reach.
- On Twitter, GoPro focuses primarily on communicating with followers and promoting or announcing new products.
- Instagram is where they get to show off their high-quality photos and videos while sharing user-generated content.
- On YouTube, the brand shares tips, tricks, and tutorials to help newbies and GoPro enthusiasts use products to their full potential.
Shutterstock’s tagline, “It’s not just stock, it’s Shutterstock,” sums up the company’s mission – to provide quality, authentic images customers can use for creative solutions in their businesses. Shutterstock uses its social media platforms to inspire consumers to create something new quickly and affordably. Through quality photography and video, they show viewers what they can achieve by using their subscription service.
Shutterstock recently introduced Newsroom by Shutterstock, giving users 24/7 access to breaking news from journalists, videographers, and photographers. This move shows off their innovative spirit and willingness to evolve with the times and give users what they want. Shutterstock’s YouTube channel is full of tutorials, trends, and an artist series that “humanizes” their brand by spotlighting Shutterstock contributors.
The popular home décor company uses social media to showcase and sell products to customers online. On Instagram, Wayfair shares tips, ideas, and inspiration using photography and infographics. They also host giveaways to boost engagement. Wayfair’s videos show consumers different ways to decorate and update various parts of the home – featuring their own products, of course.
Consumers can easily shop and buy online using Instagram’s convenient shopping features. If you spot something you love, you can easily view the price, click on the item to land directly on Wayfair’s website, and make your purchase. These convenient features have helped Wayfair boost clicks, leads, and sales. The company also highlights real user reviews in their posts to boost authority and brand loyalty.
Similar to their empowering ads online or on television over the years, Dove showcases images and videos of women from all walks of life with various skin tones to prove that beauty comes in all shapes and sizes, on social media. They aim to help every woman feel confident in her skin by breaking down harmful stereotypes and unrealistic expectations.
In 2020, for example, Dove promoted their “Courage is Beautiful” campaign to honor healthcare workers on the front lines during the pandemic. Another recent campaign, #NoDigitalDistortion, shows the danger filters and photo editing can have on young girls today. Through the campaign, Dove encourages everyone to take the pledge to only share natural, unedited photos – in hopes of boosting self-esteem and acceptance among women and girls today.
By standing up for kids and teenagers and marketing to mothers and caretakers, Dove effectively builds trust and brand loyalty across its large consumer base. Dove’s motto – “Let’s change beauty together and inspire the next generation.” – encourages adults to lead the charge.
10. National Geographic
With over 160 million followers on Instagram, National Geographic is the world’s leading brand account on Instagram (besides Instagram itself). The account shares striking photos of people, places, and animals all over the world through the eyes of different photographers. National Geographic is the king of visual storytelling, helping people experience the world and various cultures in an authentic, unfiltered light.
National Geographic places the power into the hands of its contributing photographers to create a one-of-a-kind channel. Contributors even write their own captions to share first-hand experiences and unique perspectives with users.
The organization uses its voice on social media to elevate people and raise awareness about social issues like global warming, health, poverty, and inequality. Their social platforms are highly educational and eye-opening for millions of viewers around the world. Distinctly, they effectively use Snapchat to reach and educate young people.
Salesforce also does a superb job of interacting with followers, sharing educational content, and throwing some humor in now and then. Their graphics are eye-catching, and their content is highly relevant to their target audience. They also love focusing on their employees to keep their brand down to earth. This makes them more relatable and less intimidating.
Other similar businesses may struggle to reach consumers due to their technical business offerings. Salesforce does an excellent job promoting accessible, inclusive content on social media. On Facebook and Twitter, Salesforce highlights its positive company culture by celebrating employee achievements and sharing how the organization is socially responsible.
This software company also makes strides on social media with fun graphics, engaging video content, and helpful articles. Mailchimp is great at giving their audience variety and diversity. On Instagram, the company shares advice, inspiration, reports, gifs, artwork, videos, and more. They even have short films and podcasts to further engage and educate entrepreneurs and businesses. With close to 140,000 followers on Instagram, their innovative techniques are worth following.
IBM was founded over 100 years ago. The company loves sharing its rich history through brand storytelling on social media. Sharing snippets on Twitter, for example, IBM shares innovative discoveries and advancements throughout history to inspire and inform loyal followers. IBM also uses storytelling effectively to communicate how new technology positively impacts businesses, people, and communities around the world.