- Clarify brand social media strategy and goals
- Set metrics and benchmarks to measure success
- Perform a thorough analysis of current and potential vendors
- Create, implement and maintain social media calendar
- Create monthly posting theme’s for content calendars
- Create high quality, user generated content and content marketing strategy
- Create and maintain a best practices and policy’s guide for social media
- Use each individual social network to accomplish different goals
- Adjust content appropriately to reach the different target audiences
- Use social media to get the brand message out to their target audience
- Listen (manage and participate in online discussions)
- Find out what the public wants (likes and dislikes about a brand)
- Build brand awareness
- Investigate (stay on top of trends)
- Create those powerful links with customers and companies using social media
- Build brand ambassador outreach list for blogs, Twitter, Facebook, YouTube, etc.
- Create partnerships with industry influencers
- Special characters and emoji can add interest, attract the eye, and make a brand more relatable.
- Listen, monitor and track brand online conversations
- Build community
- Get people and their friends to talk about a brand (questions, contests, reviews, commentary, trailers, eye catching content) raise SEO and SMO
- Provide value (contests, links, photo, video sharing, etc.)
- Engage (Interact with our community as much as possible and treat our fans followers as special)
- Build Trust
- Be an authentic representation
- Drive the acquisition on new fans, followers, etc.
- Provide customers with an accessible location to contact a brand