(Picture Courtesy of Edelman Digital)

Social Business is defined by Wikipedia as a non-loss, non-dividend company designed to address a social objective. This definition explains how profits are solely used to expand the company’s reach and improve the product/service. The old social business is characterized by the impact of the business on its surroundings, instead of the overall profit achieved. I am going to talk about how the old social business definition is used to define the new social business with the use of a social media plan or strategy.

 GO will help your new social business uses these social goals to make a profit using technology or social media optimization (SMO). The first step in the new social business is to listen to everybody in your social brand, including your customers, prospects and shareholders.  This will help you to define what knowledge to share that will capture your target audience’s attention. You should than ask your audience questions in order to determine what they like or dislike about your brand. Your new social businesses should be learning from its internal and external sources. It should use that knowledge to lead an inside out program to earn relevance and define community management based on your company’s infrastructure.

The new social business is defined by finding different ways to facilitate building bridges to the new generation of customers and their influencers. The new social business incorporates social media tools that ultimately help you to engage and build the trust with your new customer audience. I hope this helps clarify how the old and new definitions of a social business will ultimately help your business to expand to endless horizons. Sign up with GO now to start your own Social Business!!

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