Many business’s top goals is to acquire new more subscribers, likes, or fans, However, fans do not magically appear from the Facebook mist. People need to be enticed to be a fan. These are some of the more commonly used ways: Add your Fan page to your email signature, invite email subscribers, add compelling videos, get fans to tag photos, link to all of your other social media platforms, display at your business, etc. For businesses who want to get serious about getting more fans, I listed a few of the top ways your business can get all those fans that everybody wants below.
Embed Widgets on Your Website
You can select from a number of the new Facebook Social Plugins and place them on your website and blog. The Fan Box widget is now the Like Box and it works well to display your current fan page stream and a selection of fans,
You might also consider the Live Stream widget for more advanced uses, particularly on an FBML custom tab of your fan page itself. The Live Stream widget allows Facebook users to add their comments to a live event, for example, and that activity pushes out into their stream.
Place Facebook Ads
Even with a nominal weekly/monthly budget, you should be able to boost your fan count using Facebook’s own social ad feature. It’s the most targeted traffic your money can buy. To buy an ad, scroll to the foot of any page inside Facebook and click the link at the very bottom that says “Advertising.” From there, you can walk through the wizard and get an excellent sense of how many Facebook users are in your exact target market.
Then, when you advertise your fan page, Facebook users can become a fan (click the Like button) right from the ad as shown in the screenshot below. Additionally, Facebook displays several of your friends who have already liked you, thus creating social proof.
Run a Contest
This is somewhat of a gray area because Facebook changed their Promotional Guidelines last year. Essentially, you need prior written permission from Facebook and need to be spending a significant amount on ads per month. However, you can require Facebook users to become a fan of your fan page in order to enter a contest, sweepstakes, drawing or competition. You can run contests and sweepstakes with the use of the apps created by Wildfire App.
Add a Badge/Button to Your Profile
Using an app like Profile HTML or Extended Info, you can create your own custom HTML, including a Facebook badge and/or graphic embedded, as shown in the screenshot below:
These are some of the top ways your business can acquire a lot of subscribers fast. I hope you can use some of these ideas to help out your business. Please let me know if you have any thoughts or questions.
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